Audience Research
2024

Research and Consulting Internship
Will & Agency / PUBLIKUM
Copenhagen, Denmark

During my internship at Will & Agency / PUBLIKUM, I worked with AI tools to complete audience research in the form of Mobile Ethnography and Semantic Analysis.

Most of the projects I worked on were German-language film projects. I read through film scripts in German and English, recruited audience participants, conducted interviews with Austrian and British families, analyzed audience reactions and social media data, created powerpoints, drafted possible loglines, and presented our findings to the film writers and production teams.

Through this research experience, I learned about trends in media preferences by age, gender, and nationality.